I'm drawn to the questions behind the work: why people do what they do, what the numbers are really saying, and how a product could serve them better. I do my best work on problems I haven't solved yet.
I said yes, then figured it out. Along the way I found what I care about most: how people actually use things, what the data shows, and how to make a product better.
Started at the front desk of Zenergy, a wellness club, learning what members need firsthand.
Moved into marketing four months later: social, email, photography, and the website.
Took on a golf course and a restaurant, each with its own audience and voice.
Ran schedules for 60+ fitness instructors for a season, on top of marketing.
Teaching myself code, AI, and data with VS Code, GitHub, and Python. This site is one result.
We wanted to hear directly from members instead of guessing what they wanted. I helped build the code for a survey on the website that sends every answer straight into a Google Sheet, ready to sort and analyze, and I tracked which members responded.
HTML, web forms, Google Sheets
I'm the link between members using our mobile app and the developers who build it. I track bugs, explain problems to the developers clearly, and help members when something isn't working, so issues get fixed and the app keeps improving.
Bug tracking, developer communication, member support
A wellness club, a golf course, and a restaurant attract very different people. I figured out what each audience cares about and built a separate voice and plan for each brand, across Instagram, Facebook, Google, and Yelp.
Audience research, content planning, social platforms
Designed and coded by me, working alongside Claude, and published with GitHub Pages. My first coding project, built from scratch.
HTML, CSS, VS Code, GitHub, Claude
Food, venue, and drone photography I shot for ads, websites, flyers, and social media.
